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Company culture is intrinsically linked to the company’s identity. It also plays a critical role in helping the business run smoothly. With that said, company culture can often be used as an effective marketing and communication tool.
Video business cards are said to be a game-changer in networking, but is this really the case? Can simply adding a short clip of you discussing your merits, qualifications, and services really make a difference?
With video being consumers’ No. 1 favourite content type to see from brands on social media, it comes as no surprise that the majority of marketing professionals have begun using video as a marketing tool. Videos can be produced in bite-sized pieces and are easy and convenient to view even when on the go.
Marketing is a much different game from what it used to be, and a huge part of marketing your business is not only capturing people’s attention but keeping it. Promotional videos are a great way of reaching current, new, and potential clients and letting them know who you are and what you’re about. Using creativity and visual elements, promotional videos are a fast, efficient, and appealing way of reaching customers.
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