5 Key Benefits of Video Marketing for Your Business

With video being consumers’ No. 1 favourite content type to see from brands on social media, it comes as no surprise that the majority of marketing professionals have begun using video as a marketing tool. Videos can be produced in bite-sized pieces and are easy and convenient to view even when on the go.

With nearly 4 billion smartphone users around the world, video is one medium that allows you to communicate your entire brand story, introduce your products or services and engage your audience in a matter of seconds or minutes.

Therefore, if you haven’t done so yet, you need to start harnessing the power of video marketing for your business and experience these five key benefits:

1. Increase brand awareness

With 78 per cent of people watching video content online every week and 55 per cent of those watching videos daily, you’re sure to have a large audience for your video marketing efforts. Whether your videos will appear on social media or a video sharing platform like YouTube, you’ll be boosting brand awareness through video.

2. Boost conversions and sales

Sixty-four per cent of users may decide to buy a product online after watching a video. This is why a lot of e-commerce stores today give merchants the option to upload not only pictures of their products but also videos that can boost sales.

3. Enhance your SEO ranking

Creating and sharing videos on your website and sharing these on social media or your YouTube channel helps to improve your SEO ranking by keeping users on your site long enough for search engines like Google to identify your website as a good resource for certain keywords.

To optimise your videos for search engine rankings, try to implement the following best practices:

  • Keep videos short – about 30 to 60 seconds is ideal.
  • Provide rich video snippets such as short video descriptions, quality thumbnails and video sitemaps.
  • Create a video transcription including relevant keywords.

4. Improve website traffic

Marketing videos are one of the most effective ways to entice visitors and customers to your website. Videos that give your audience an insider’s view of what it’s like to work in your company, how certain products are made, your corporate social responsibility projects or other relevant content are sure to attract and engage your market. Be sure to share these on social media to direct traffic to your site.

5. Expand your audience

One thing you need to remember about people – especially those who spend some time on social media – is that they love to share content, including videos.

When you produce videos that are relevant and resonate with people, they’ll be sharing your content voluntarily. As they do this, other people in their network would find out about your company or business. You’ll be getting more exposure minus the expense (if you don’t use paid promotions) with carefully planned and curated video marketing content.

Harness the power of video marketing now

Whether you’ll be creating explainer videos, vlogs, video interviews, tutorials, presentations, testimonials, ads, livestream recordings or product demos, start planning now.

If you’re unsure how to start or have questions about video marketing, please contact Ithaka Media.