There are many reasons why businesses need to be using video for their business, but in this video, Jeremy Mullally outlines the main reasons why.
In today’s business environment, competition is fierce and you need every advantage you can get to stay ahead. Videos are tools that have proven effective time and again for several reasons.
The first is engagement, where you attract viewers through a wide variety of platforms. These can include social media, emails, video-sharing websites, and many more. The impact of these engagements is simply higher than alternative marketing tools.
Efficiency in sharing information is another reason. In a two-minute video, viewers get more information than they would get when just reading or listening. This is also tied to the last point, where videos are simply more memorable. Viewers remember what the videos offer and the information stays in their minds for longer.
If you’re unsure how to start or have questions about video marketing, please contact Ithaka Media.