Video business cards are said to be a game-changer in networking, but is this really the case? Can simply adding a short clip of you discussing your merits, qualifications, and services really make a difference?
For that matter, what even is a video business card?
In simple terms, it’s a way for you to provide context to potential customers, partners, or investors. The clip, whether it’s long or short, will contain critical information about you such as your:
- Work experience
- Core values
- Personal details (hobbies, goals, etc.)
Differences in what video business cards contain and how they are made can vary wildly. It will depend on your profession, your origin, your location, your target audience, and so on.
With that said, we still haven’t addressed the most pertinent question regarding this subject: Do you need it?
We can look into that right now.
What Is a Video Business Card?
On its face, a video business card is just the digital equivalent of a physical business card. It gives pertinent information like your name, your contact information, your profession, and so on. Depending on how much effort you put into it, though, it can be so much more.
Business cards can have huge differences in how they appear, what they are made of, and how they reflect on the personality of the owner. Some are absurdly simple while others are flowery and even gaudy.
Knowing this will help you understand video business cards because they are much the same. There are no official sets of rules when it comes to making one. As such, it can be whatever you want to be.
Your video business card can contain only your name, corporate position, and contact information, for example. This would be fine.
On the other hand, your video business card can play out like a superhero origin story, if you want. You can throw in some epic background music and expensive graphics courtesy of a professional media team.
It’s your choice.
At the end of the day, though, the clip will follow a certain flow:
- You introduce yourself
- Tell your viewers about what you can offer
- Entice your viewers to contact you or your company
As long as you accomplish that, then you have a video business card.
What Can a Video Business Card Do For You?
Now that you know what a video business card is, you need to understand what it can do for you. Before that, it’s worth calling attention to a few things:
- Physical business cards are on the outs
- More people now consume video content than text
- More people use their smartphones to watch videos than read
- Viewers retain 95% of the information in videos
- Some surveys indicate that 86% of participants want more videos from brands
What those details indicate is that there is a definite advantage to creating a video business card. To press the point further, you get the following benefits when you do so:
- More exposure
- More engagement
- More freedom and creativity
- Higher consumer trust
- Better credibility
The fact of the matter is that if your target demographic can see you and you do well with your presentation, they’ll find you easier to relate to. This builds more trust than a slip of paper that contains a name they may or may not have ever heard of.
How Do You Make a Video Business Card?
If you want to make a video business card, it’s important to keep a few things in mind. Chief among them is to make sure that you answer any question that your target audience might have.
They will want to know who you are, of course, and what you do. They will then want to know what you can offer and who you are offering it to.
Those are the basics.
Depending on who you are trying to reach, other details might need to be provided such as:
- Where do you come from?
- What are you trying to accomplish?
- What makes you better than your competitors?
- Can you offer special dispensation to specific groups or individuals?
- How safe are your services?
- Do you have a social media presence?
- Where do you stand on certain political topics?
It’s worth repeating that you will only need to answer those and other questions depending on your industry. If you can avoid touching on sensitive subjects, then do so.
However, it’s important to have a minimum of five answers to possible questions in your video business card. You are trying to make an impression here. Your target audience needs to be made aware that you understand their concerns before they even voice them.
Do You Need a Video Business Card?
LinkedIn, social media networks, personal websites, and many others can be used as a way to reach your target audience. They can allow potential customers, business partners, or investors to contact you for whatever reason. Those platforms will contain your contact details and other pertinent information, after all.
With this being the case, do you actually need a video business card?
That depends on whether you want to reach more people or not. You have to remember that the internet landscape is changing all the time. These days, users are inundated with video content in some form or another.
Thanks to the rise of platforms like YouTube, Instagram, Facebook, TikTok, Twitch, and others, the modern-day consumer watches more than they read. Capitalizing on that is just good sense and one of the ways to do that is with a video business card.
When you have a video business card, people can see your face, hear your voice, get a measure of your personality, and connect with you on a deeper level. The internet has made it much easier to distance people from one another. You don’t want to become a faceless figure that’s hidden by marketing schemes.
A video business card basically humanizes you and that makes a huge difference on a primal level. This is important because the biggest factor in convincing people is through emotion, not reason.